With media monitoring you can achieve more
You will optimise the expenses of marketing and PR departments
The discussion analyses provide insight into the areas where investment will be most profitable
Get to know your target audience better
Find out in which channels and sources internet users are most active
You will send communications at the right time
The monitoring panel will indicate on which days and times activity increases and when it decreases
Find out the gender of the authors of the entries
An analysis of the nicknames and statements of those posting positively and negatively about the brand will allow the gender of the authors to be distinguished.
Try for freeCheck all essential publications
We analyse articles and entries in terms of: the date the material appeared; the medium (title, reach, type); the author of the text (name and surname, position, editorial team); the criterion of overtones (positive, neutral, negative); AVE – Advertising Value Equivalent.
Try for freeOptimise expenses
With media monitoring you can optimise your expenditures: aggregated analyses of discussions about a product or brand allow you to find out the areas in which investment will be most profitable. You will find out in which channels and sources internet users are most active.
Try for free