The Newspoint company – specializing in comprehensive media monitoring – has implemented a new, responsive website. The new web better presents the current scope of services provided by the company and functionalities of the monitoring platform and media data analytics. Company content blog – which has been a separate internet site so far – merged with the new website.
The Newspoint brand has been present on the market since 2007. It was the first Polish solution for monitoring websites – portals, vortals, blogs and forums. In the following years, Newspoint’s offer expanded to include monitoring of social media, press, RTV, semantic analyzes and influencer analytics. The full offer needed a new, better look on the fresh website.
“Our technical capabilities and product offer have changed significantly over the years. Following this, we adjusted the visual identification of Newspoint. Over the last 4 years, we have transformed from a local tool into a brand that inspires international trust. We realized that we needed a new website that would better reflect what exactly we offer and how we can help local and global brands looking for advanced solutions for comprehensive monitoring and analysis of media data. Today, after several months of work, we present a website that meets our expectations.”- says Robert Stalmach, CEO of Newspoint.
The new website reflects the professional services and unchanging values of Newspoint. Its aim is to show benefits for small businesses, SMEs, corporations, local government units, public administration, sports clubs and foundations – all entities that are looking for solutions for comprehensive media monitoring. The new site presents the benefits of Newspoint’s offer for PR specialists, communications experts, marketers, salespeople, HR specialists, data analysts, copywriters and everyone else who can benefit from this type of service.
“When we were creating new designs for the website, we put emphasis on a better and more complex presentation of our offer, faster operation and full responsiveness. We followed the idea of the Google search engine and SEO practices to keep the user interested for a longer time, and encourage them to learn about the possibilities of the platform and to test it on every level. We have shown all the most important functionalities of our media monitoring. Undecided people will find tons of tips and tricks, articles, training and videos showing how media monitoring works and why it brings so many benefits to companies. We invite you to test our platform for free.”says Robert Sadowski, Digital Marketing Manager of Newspoint, who coordinated the development of the new website.
The existing range of colors used in the brand’s visual identification has been extended by several intense tints. Newspoint focused on new, vivid colors adapted to still changing trends. Deep yellow sunny gradient, sizzling red, mountain green meadow and blue jeans have joined the standard color palette, consisting mainly of blue, orange and graphite.