Poradniki
Comprehensive media monitoring
From the guide you will learn:
- How does media monitoring work?
- What functionalities do media monitoring tools have?
- Who should use media monitoring?
71%
of companies believe that social media monitoring provides them with valuable consumer information that they can share with other departments
63%
of marketing teams believe that monitoring social media metrics will become more important in the coming years
51%
brands use social media monitoring as part of their marketing activities
45%
of social media users would view a brand more positively if it responded to negative comments on social media
In the "Comprehensive media monitoring" guide we write:
What sources does Newspoint monitor
What information we collect about each document
How to filter data
About limitations in data collection
How to set keywords
How to export data from the tool
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Comprehensive Media Monitoring
„With today’s rate of information growth in the media, it is not possible to control messages by employees of any company. It is necessary to use tools that enable automatic monitoring and analysis of information published in the media on a continuous basis (24/7)”