We recently said goodbye to the unpredictable 2022. It was a year of significant historical events and geopolitical changes. Attention and energy were directed not only at Poland, high inflation, the Covid pandemic, but perhaps above all at what was happening right next to our country. As a company, we felt it in two ways – we got involved in the aid campaign aimed at Ukrainians, introducing a free service for all Polish and Ukrainian institutions, local government organizations, public benefit units, foundations and associations, and all support groups involved in helping Ukraine. On the other hand, these topics constituted a large volume and subject of publications monitored for our clients.
A lot has also changed in the personal spheres of our employees (two of us changed marital status), but we have not forgotten about the professional aspects either. We took part in conferences, important events, we cleaned Młociński Park on the occasion of Earth Day, we prepared more reports from interesting events, we organized new webinars (we especially recommend the webinar ‘How to choose a good media monitoring tool?’, all videos can be found on our YouTube channel), and we also worked on the development of our product and the increasing level of customer service provided by our consultants.
We’re still working to increase the amount of data we collect – we’re currently indexing over 10x more TikTok posts per month than we did a year ago. The Reddit platform also experienced a huge increase – in December 2022 we collected 3 times more content than in December 2021!
In addition to working on greater data coverage, we have also introduced new functions in the Newspoint Panel for media monitoring. Below we present three of the most interesting and useful in our opinion.
This functionality is particularly attractive for people who prefer to receive alerts about new publications in the form of SMS.
Currently, in addition to the possibility of receiving SMS alerts, you can also receive this type of tag notification, i.e. only publications accepted and selected by the user. Thanks to this, only the filtered and most important information will be delivered to the recipients.
The SMS alert is available to customers with Gold packages, after prior arrangement of all needs with the account manager.
This function is extremely convenient for people who are used to receiving data in a form similar to our alerts and this is the easiest way for them to present or archive data.
The report is sent once for the period and project selected by the client.
In addition, the possibility of such an export from tags allows you to send an “alert” to an e-mail from documents selected by the client. – these can be, for example, the most important articles from a given period, publications on a selected issue or those that we want our supervisor or co-worker to read.
The functionality is in the data export option (Publications -> export -> one-time mail).
The option is available when there are less than 1000 publications in the selected project in the selected date range. The function can be used by all customers using any Newspoint pricing package.
The most popular topics are discussed on many portals, often the text that appears on them is very similar or even identical (e.g. transcribing telegrams or press releases). To facilitate work and save time, we introduce grouping of content from portals in alerts. Similar content will be tagged and stacked, justified and in the same color.
By tagging similar materials, the reader will be able to save time by not reading similar content in detail, or it will be easier to find all articles for the topic of interest.
Grouping can also be created in the downloaded .xls files (group ID column), thanks to which the content can be set, filtered, deleted depending on your own needs and expectations.