17 November 2021, Robert Sadowski
Media monitoring for marketers – a number of benefits
Social media activities have become commonplace. Facebook, Instagram, Twitter, LinkedIn, onlineforums, podcasts and blogs are just some of the sources customers use to express their opinionabout a product or brand. Media monitoring enables a holistic analysis of current information on aparticular topic in the media channels, as well as monitoring market trends and tracking competitors.It...