Blog

21 March 2023, Mateusz Pałka

If you are interested in media monitoring and social media, you must read our list of TOP 50 social media platforms monitored by Newspoint. The ranking prepared by our specialists presents the most popular websites that are leaders in terms of recognition, user activity and functionality. We have prepared a short description in which you...

10 November 2022, Robert Sadowski

Media monitoring is based on keywords. First of all, they determine the subject of publications that we look for, observe and receive as part of the monitoring process. However, it is the correct entry of well-chosen phrases and their appropriate construction that make it possible to search for publications that are actually interesting to us...

2 June 2022, Robert Sadowski

Newspoint, which specializes in comprehensive media monitoring, offers the ability to export data on which diagrams and statistics are created in the panel. This feature is intended to make it easier to create your own quantitative alerts and extract data into dedicated KPIs. 

16 February 2022, Robert Sadowski

Newspoint, specializing in media monitoring, has released a new, developed influencer analytics module. It is a fully functional search engine for opinion leaders and the content they publish. The analytics covers activities on four social platforms: Facebook, Instagram, Twitter, YouTube.

12 January 2022, Robert Sadowski

The Newspoint panel offers access to two interesting modules – Competition and Industry. Why is it worth using them? Above all, they give you the opportunity to see how your competitors are doing and how your company or brand is doing compared to them. These are important tools to help you plan your activities, identify...

30 September 2021, Robert Sadowski

Since the beginning of the week, the Newspoint dashboard has been able to set new languages that are somewhat exotic to us: 🇲🇾 Malay and 🇹🇭 Thai.

10 August 2021, Robert Sadowski

Newspoint introduces a new, efficient and fast Facebook monitoring mechanism, important for everyone who is interested in the high quality of collecting and analyzing data from fan pages on this platform. Thanks to the integration with Facebook, each client of Newspoint media monitoring – with the access to this medium enabled – will be able...

10 January 2024, Robert Sadowski

On 4 January 2024, Newspoint and the Institute of Media Monitoring (IMM) signed an agreement under which IMM acquired 100% shares in Newspoint. Thanks to the exchange of experience between the two companies, we will be able to better develop our offer and thus meet expectations of our Clients even more effectively.

3 July 2023, Robert Sadowski

For several months, the use of artificial intelligence (AI) in the work of marketing and PR departments has been making a lot of publicity in the media. Companies use AI to create new articles, back-up content, advertising texts or descriptions of meta tags for SEO. An interesting concept is to create summaries of long texts...

26 May 2023, Robert Sadowski

SchoolofIdeas at the SWPS University is a unique study combining practical knowledge, methods and tools from various disciplines – cultural studies, sociology, anthropology and psychology. The studies teach how to design services, social and business processes, that are created for human needs.

19 May 2023, Robert Sadowski

EY Polska invited 9 companies out of over 50 received applications to participate in the next edition of the EY Demo Day. During 5-minute presentations, they will talk about the most interesting solutions or services successfully used by many companies in Poland. Newspoint will present the offer of comprehensive media monitoring. Starts May 31st at...

4 May 2023, Robert Sadowski

The formal establishment of the National Library took place over 95 years ago, based on the regulation of President Ignacy Mościcki of February 24, 1928. However, the traditions of the Library date back to the 18th century. In 1747, Andrzej Stanisław Załuski and Józef Andrzej Załuski established the first public and national library in Poland....

18 April 2023, Robert Sadowski

How does Open Source Intelligence (OSINT) influence the perception of modern warfare? What is OSINT anyway? In the article below, we will present how media monitoring tools improve OSINT operations. The growing role of Open Source Intelligence (OSINT) In the era of universal access to information about the amount of data that we are forced...

14 February 2023, Robert Sadowski

We recently said goodbye to the unpredictable 2022. It was a year of significant historical events and geopolitical changes. Attention and energy were directed not only at Poland, high inflation, the Covid pandemic, but perhaps above all at what was happening right next to our country. As a company, we felt it in two ways...

1 June 2021, Robert Sadowski

This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops...

11 March 2021, Robert Sadowski

Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply...

10 September 2020, Robert Sadowski

When in 1984 the classic of today’s science fiction cinema, Terminator directed by James Cameron, was released, hardly anyone believed that at least half the visions presented in the script could ever come true. Android to an illusion resembling a man, sent from the future, from the world, where the rebels (people) are fighting a...

28 August 2020, Robert Sadowski

As a company owner, you know that your social media activities contribute to many of the brand’s business objectives. However, in order to allocate larger budgets to larger-scale social marketing strategies, you need to know clearly, or at least have a similar knowledge, what return you can expect from this investment.

21 July 2020, Robert Sadowski

Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments...

16 April 2020, Robert Sadowski

Podcasts are audiovisual modern form of expression. They were created as an alternative to blogging and writing texts on social networking platforms. These are programmes you can listen to anytime, anywhere. You don’t need a special music player to listen to podcasts – all you need is a computer or smartphone that supports digital audio...

8 April 2020, Robert Sadowski

The population of Poland slightly exceeds 38 million. More than 30 million users already use the Internet, which means a commitment of almost 79%. In relation to the world reality (57%) this is a high score, but comparing it to data from Western Europe (94%) or Northern Europe (95%) we still have a lot to...

15 May 2020, Robert Sadowski

The International Consultative Organisation for Migration The Communications Committee (ICCO) is a global and clear voice in public relations and the communications industry. The ICCO Report The World of PR is the latest analysis of the state of the PR industry in 2020. Based on the responses of 3,000 agency heads operating in 41 ICCO...

28 August 2019, Robert Sadowski

As the results of a qualitative survey conducted among the leaders of the Polish programming industry indicate, a victorious organizational culture is based on 4 elements: a sense of a point and purposefulness of the company, shared values, inspirational leadership and teamwork combined with two-way communication. The publication is available free of charge at http://www.7wspanialychwit.pl/

15 April 2019, Robert Sadowski

April 15th at the press conference in Wrocław, the premiere of the report from the study “Hospice for conceived life”  took place. It was created by the “Good Formula” foundation in cooperation with Newspoint and SW Research Market and Opinion Agency. We checked the Poles’ knowledge of perinatal hospices.

27 November 2018, Robert Sadowski

The Social Media Monitoring Reports and Services Report 2018, 9th Edition provides an accurate and objective review of new tools and technologies from around the world, used to efficiently manage social media channels and media monitoring, which facilitates the selection of these tools for implementation in specific business needs. Newspoint appeared in the Report as...

24 May 2018, Robert Sadowski

The percentage share of women among students at technical universities is constantly increasing, and more often girls decide to learn programming. On May 23, 2018, the Carrots Foundation, supporting women in the IT industry, presented the results of the analysis of the situation of women in the IT industry in Poland. The premiere of the...

21 March 2018, Robert Sadowski

According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names...

7 February 2018, Robert Sadowski

The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media...

1 July 2023, Robert Sadowski

Influencer marketing is one of the fastest growing and most effective ways to reach today’s consumers. Cooperation with influencers allows you to build trust, awareness and loyalty towards the brand, as well as generate high returns on investment. However, effective influencer marketing is neither easy nor cheap. It requires proper planning, implementation and measurement of...

18 April 2023, Robert Sadowski

How does Open Source Intelligence (OSINT) influence the perception of modern warfare? What is OSINT anyway? In the article below, we will present how media monitoring tools improve OSINT operations. The growing role of Open Source Intelligence (OSINT) In the era of universal access to information about the amount of data that we are forced...

12 April 2023, Robert Sadowski

The surrounding world is developing very fast and so is the technology. Digitization allows us to improve many processes related to our daily life and work. New digital technologies also mean a lot of new data which collection and analysis is extremely important – especially in the context of marketing. Why is it like that?...

2 November 2022, Mateusz Pałka

Brand awareness is not only a problem for small, local and less known enterprises and organizations. Global companies that lead the way across various social media channels around the world are also struggling to maintain high brand recognition rates. The moment of its fluctuations most often occurs when companies introduce pioneering products to the market,...

27 October 2022, Robert Sadowski

For a long time, marketers and communications specialists have relied on the use of attribution and conversion tracking tools that observe and research customer journeys using cookies. However, knowing the full path of consumers to conversions is not so straightforward due to the availability of a variety of the latest devices that customers use to...

16 September 2022, Mateusz Pałka

TikTok dominates the social media world – teenagers absolutely love it (so it reaches the generations that will soon be the main audience for many industries). It also works well as a source of opinions about products and services, and above all, it beats other platforms in terms of the amount of content consumed per...

24 August 2022, Robert Sadowski

Everyone – in private or professional life, reading about sports, politics or the environment – has come across incorrect information, which we will not classify as public expression of extreme views or deliberate ridicule of an absurd situation (this is a specific form of fake news in which the recipient is aware of inconsistency with...