24 September 2018, Robert Sadowski
Brand safety is one of the most important problems of modern digital marketing. In the context of online advertising, the term “brand safety” refers to practices and tools that help ensure that information about the product or service does not appear in a place that may harm the manufacturer or service provider. Another aspect of...
10 September 2018, Robert Sadowski
How to use the internet and social media to verify and recruit the best candidates for the company? Most often, we put everything into the network as it goes – recruiters can use such data as they want. Especially if they are publicly available. Not everyone is aware of the consequences of their activities. Not...
10 August 2018, Robert Sadowski
There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does...
26 July 2018, Robert Sadowski
Fake news, or false information disseminated by the media for over a dozen months, is a very popular subject. It’s worth taking a closer look at this phenomenon.
18 July 2018, Robert Sadowski
In discussions about media monitoring, the topic is often not what works best, but what monitoring tools are better than traditional internet search engines. Followers of the latter claim that you can do the same with them using professional tools and for free. So why overpay?
16 July 2018, Robert Sadowski
Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related...
5 April 2018, Robert Sadowski
Brand crisis, crisis management, crisis situations. The topic has been explored hundreds of times and everyone who deals with the brand’s surroundings should have it in a small finger. Therefore, this text will not be about the basics of dealing with such situations. This is material for someone who knows how to behave in a...
13 March 2018, Robert Sadowski
Social media these days are multifunctional tools for communication not only between friends, but also those related to marketing and image activities. It is no wonder that employers also see the potential of platforms such as Facebook in employer branding activities. What’s more, with the rapid development of social media and, hence, Internet communication, activities...
7 February 2018, Robert Sadowski
The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media...