3 July 2023, Robert Sadowski
For several months, the use of artificial intelligence (AI) in the work of marketing and PR departments has been making a lot of publicity in the media. Companies use AI to create new articles, back-up content, advertising texts or descriptions of meta tags for SEO. An interesting concept is to create summaries of long texts...
27 October 2022, Robert Sadowski
For a long time, marketers and communications specialists have relied on the use of attribution and conversion tracking tools that observe and research customer journeys using cookies. However, knowing the full path of consumers to conversions is not so straightforward due to the availability of a variety of the latest devices that customers use to...
25 January 2022, Robert Sadowski
Newspoint offers semantic analysis of monitored articles, posts, advice and reviews. Because semantics is concerned with describing the meaning of phrases, sentences, and long texts, its application allows marketers to better understand what users think about their products and services. Manual analysis has been expanded to include automatic methods of the NLP classes, Clustering, Text...