13 October 2021, Robert Sadowski
Media monitoring is the key to optimizing brand communication. This is the title of the interview with the CEO of Newspoint – Robert Stalmach, that came out on the blog https://blog.twingly.com/. Twingly is a leading provider of global data from social and news platforms. In the interview, the CEO of Newspoint, Robert Stalmach, addresses topics...
30 September 2021, Robert Sadowski
Since the beginning of the week, the Newspoint dashboard has been able to set new languages that are somewhat exotic to us: 🇲🇾 Malay and 🇹🇭 Thai.
1 June 2021, Robert Sadowski
This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops...
11 March 2021, Robert Sadowski
Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply...
21 July 2020, Robert Sadowski
Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments...
27 February 2019, Robert Sadowski
Advantages of media monitoring and examples of use by local governments. In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on...
20 December 2018, Robert Sadowski
Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a...
10 August 2018, Robert Sadowski
There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does...
26 July 2018, Robert Sadowski
Fake news, or false information disseminated by the media for over a dozen months, is a very popular subject. It’s worth taking a closer look at this phenomenon.