What is the advantage of researching opinions and comments on social media
Topic identification
Through qualitative research, it is possible to identify the most engaging topics, which can be useful in identifying insights that help drive communication, building brand positioning and competitive advantage
Spontaneous and honest comments
The advantage of the method is the analysis of spontaneous, unmoderated opinions of Internet users, who do not suggest other answers
Low cost
The study involves categorising a random sample (or all appearances) of publications, selected according to a prepared set of keywords, and does not require contact with contributors
Market research with Newspoint
We offer research showing the emotional relation to a brand. Our research analyses current and archival data on consumer behaviour. Using this data, we study the reception of advertising messages and the effects of promotional activities. Our analyses focus on the context of statements and identification of market trends. We verify whether there is demand for a new product/service in the micro and macro scale.
Try for freeCategories of research available
Image research – emotional relation to a brand. Analysis of consumer demographic profile. Data on consumer behaviour. Advertising reception study. Effects of conducted promotional activities (before and after). Knowledge base on contexts of statements. Identification of market trends. Demand for a new product/service. Product development with new functionalities.
Try for freeGain knowledge of consumer attitudes and behaviour
Research covers consumer behaviour and attitudes towards selected products, services or categories. They mainly concern the use and purchase of products, consumption styles, the profile of buyers and consumers. They diagnose the condition and health of a brand in the competitive environment. They define consumers’ perception of the studied brand.
Try for freeSemantic analysis and thematic clustering
Criticisms, opinions and recommendations left by users make the Internet a source rich in valuable information about selected topics, products and services. We make it possible to extract semantic clusters, tags and obtain a list of positive and negative sentimental phrases (ratings and opinions). Find out exactly what your brand and products are associated with.
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