TOP influencer marketing tools in 2023

1 July 2023, Robert Sadowski

Influencer marketing is one of the fastest growing and most effective ways to reach today’s consumers. Cooperation with influencers allows you to build trust, awareness and loyalty towards the brand, as well as generate high returns on investment. However, effective influencer marketing is neither easy nor cheap. It requires proper planning, implementation and measurement of campaigns, as well as market knowledge, social media management, trends following and understanding your audience.

Fortunately, there are tools, platforms, and services that make the influencer marketing process easier and more efficient. In this article, we present the TOP over fifty tools, platforms and websites for influencer marketing that are worth knowing and using in 2023. The whole range of the best solutions for finding and measuring influencer activities.

We have divided the list of tools into two parts: the first part of the ranking will focus on the most effective tools available on the Polish market, and the second part of the ranking will present global tools. Don’t wait any longer and check out our list of the best influencer marketing tools!

Polish tools for influencer marketing that are conquering the market:

BrandBuddies

Brandbuddies – a leading group providing solutions in the area of influencer marketing. As part of the platform, it offers dozens of dedicated products/services for your business. The platform allows creators and brands to get in touch, prepare a strategy and get through the hardships of the first campaign, and then maintain a business relationship after its completion.

Here are some of the features available on the BrandBuddies platform:

Implementation of campaigns with influencers, specifying the goal, budget, criteria and expectations.
Viewing the activity of the platform. Inspiration from current and completed campaigns by BrandBuddies for various brands and products.
Subscribing to the action on the platform. If you’re a creator, you can register your interest in participating in the campaign by providing your details and bid.
Database of proprietary formats and products. Take advantage of the unique solutions offered by BrandBuddies, such as MAMY gadaMY, #TasteSeekers, Projekt Marti, Fansi, Live
Stream Shopping, Content Creators, TikTok Pro, Active Buddy, czy True Influencers..
Reading news and case studies: you can learn more about the market, developments and trends in influencer marketing and see examples of successful campaigns with creators.
Participate in events: You can sign up for upcoming influencer marketing events, such as concerts, meetings or trainings.

In addition, BrandBuddies has developed a unique system for evaluating influencers in terms of cooperation. It is available on the BrandBuddies platform and has exclusive features:

It is based on up to 150 factors that allow for a comprehensive, long-term view of a given artist.
It takes into account the demographics of the influencer, the history of his growth and channels, involvement in the creator’s channels, the quality of the created content, ratings and references from brands, agencies and other creators, the amount of information collected about the creator and the risk factors of cooperation with the creator.
It has a clear and legible scale from 1 to 100%, which translates into ratings from A to D, where A means high and very high credibility, B – medium and above average, C – below average and low, and D – not enough data.

BrandBuddies collaborates with over 60,000 creators from various fields and platforms. They have already implemented over 3,000 campaigns for a thousand brands in twenty markets.

Discoverly

Discover.ly – a very useful add-on for the Chrome browser, with which you can find influencers on various social networks, including Facebook and LinkedIn. This tool gives you access to influencers from over 100 different social networks. One of the advantages of this tool is that it shows the connections of your contacts with influencers, so you can find an influencer related to your work.

Discoverly is a paid tool and offers different pricing packages depending on the number of influencers you want to find.

Here are some of the features Discover.ly offers:

Search for influencers by category, location, keywords, reach, engagement and more.
Create influencer lists and groups for easy management and tracking.
Sending messages to influencers directly from the tool or using integrated communication apps.
Monitoring the activity of influencers on various social channels.
Data analysis and reporting on the effectiveness of campaigns with influencers.

Fansi

Fansi is a platform and agency operating in the area of creator economy, metaverse and NFT. It provides support and tools at every stage of cooperation with influencers. In addition, it also supports creators in the process of monetization of their activities.

Reliable features of Fansi for marketers:

Creating products common for influencers and brands, such as ebooks, courses, audiobooks or NFT collections.
Production and distribution of products shared by influencers and brands on various platforms and sales channels.
Promotion of products shared by influencers and brands using content marketing, social media marketing, paid ads and campaigns with influencers.
Bringing creators and brands together in the creator economy area and helping them collaborate.
Monitoring and reporting the effects of products shared by influencers and brands.
Creating and promoting the presence of brands in the metaverse on the Roblox platform.

In addition, the website specializes in the issue of creator economics. It is a service that helps creators and brands make, produce and promote joint products that generate value for both parties.
Here are some features of this service:

Assistance in the selection of influencers who best match the brand and product, and in negotiating the terms of cooperation.
Advising on the development of a concept and strategy for a common product that meets the needs and expectations of both creators and brands.
Taking care of the production and distribution of a common product on various platforms and sales channels, such as ebooks, courses, audiobooks or NFT collections.
Advice on the promotion of a joint product using content marketing, social media marketing, paid advertising and campaigns with influencers that increase reach, engagement and sales.
Consultation in monitoring and reporting the effects of the common product, such as the number of downloads, plays, clicks or conversions.
Service in maintaining relations and loyalty between creators and brands, and between them and the recipients of the product.

Indahash

Indahash – makes it easier for brands to run promotional campaigns on Instagram. So far, carrying out similar actions required contacting each of the influential Instagrammers separately and getting along via DMs or an e-mail address left for contact. IndaHash makes this process much easier. The brand can use it to launch a campaign with a specific budget, which will be joined by influencers interested in cooperation on Instagram.

Five unique features of IndaHash that set it apart from other influencer marketing platforms:

Mobile app for influencers. It allows influencers to monetize their passion and create authentic content for brands. Influencers can join campaigns of brands that match their profile and style. They can also be paid in cash or IndaHash Coin.
Influencer campaign management platform. It allows brands and agencies to plan, execute and measure influencer campaigns on various platforms. Brands can choose influencers from the Indahash database or invite their own. They can also track campaign performance through reports and analytics. Compared to other platforms such as Cision or Impact, Indahash offers more personalized and flexible solutions for brands and agencies.
User-Generated Content (UGC) platform. It allows brands to use content created by influencers to increase engagement and sales. Brands can integrate content with their own communication channels and paid media. They can also use the indaHash Stories tool to create interactive stories with influencer content on a website or mobile app.
Content amplification platform. Indahash allows brands to increase the reach and visibility of influencer-created content with the IndaHash Boost tool. Brands can promote content on Instagram and Facebook as native ads that look like organic posts. They can also track amplification results with reports and analytics. Compared to other platforms like Mavrck or CreatorIQ, Indahash offers a simpler and more effective way to amplify influencer content.
Cryptocurrency payment platform. IndaHash allows brands and influencers to use the IndaHash Coin cryptocurrency as a form of payment for influencer campaigns. Brands can buy IndaHash Coin with credit or debit cards or exchange it for other cryptocurrencies. Influencers can receive IndaHash Coin as compensation for their content and spend it on various products and services in the IndaHash Pay With Fame app.

Influ.be

Influ.be – a platform that allows creators and agencies to reach each other directly. Thanks to the services offered, it is easy to set the terms and sign a mutual cooperation agreement.

Here are the most interesting features of Influ.be:

Searching the catalog of influencers and finding interesting people to work with.
Keep your campaign budget in one place.
Settle accounts with influencers with one click.
Keep track of the reach of published content that includes the promotion of your brand.

It is a completely free influencer collaboration platform that connects brand managers with influencers posting on Instagram, TikTok and YouTube Shorts.

Thanks to Influ.be you will get access to:

List of the most popular influencers by: username, available media or total reach. You can invite influencers to your campaign or accept their invitations to cooperate.
Intuitive tools to determine the terms of cooperation. You can specify where exactly you want to publish promotional materials, what they should look like and how much you want to pay for them. In addition, Influ.be gives you simple communication tools, so you can easily exchange messages with influencers and agree on details.
Simple billing system. You can easily track your campaigns and settle accounts with influencers.
History of your brand and campaign. Thanks to this function, you can focus on even more effective planning of business goals and on maintaining good relations with the best influencers.

Influtool

Influtool – a revolutionary platform for influencer marketing that gives brands and agencies unlimited possibilities. It solves five key influencer marketing problems that you may encounter when running a campaign with online creators.

With Influtool you can:

Discover influencers who match your brand and theme with advanced thematic search and geolocation.
Check the credibility of influencers based on independent data and evaluate their quality and authenticity. You can also preview their content, style and previous campaigns.
Track your competitors’ activities and compare them with your own. You may also create individual rankings for categories, media, topics and metrics.
Know the description of the influencer’s audience, such as gender, age, location and interests. You can also see if your recipients matches your brand’s target audience.
Monitor and report campaigns with influencers in real time. You may also measure campaign performance and ROI.

Linkhouse

Linkhouse is an innovative platform specializing in linkbuilding. It consists in establishing cooperation with bloggers who create valuable content for their recipients and place links to the brand’s website in it. These links help to improve the visibility and positioning of the website in search results, because they are treated by search engines as recommendations and signals of trust.

Here’s what Linkhouse can do for you with its features:

Access to a unique set of backlinks that you can use to strengthen your website’s positioning in search engines. Thanks to the wide range of filters, you can easily specify the search criteria to find content that matches your business style.
Tools for ordering content for the blog and setting the terms of cooperation with SEO specialists, which significantly speeds up the process of building your website’s recognition.
It provides a set of advanced analytical tools to study metrics such as: reach, engagement and conversions generated by content marketing specialists.
It gives you tools for secure payment. In addition, thanks to the transparent panel, you will be able to easily find out about market prices. This will allow you to make the best use of your advertising budget.

In addition, the Linkhouse panel allows you to create individual campaigns with bloggers or use ready-made thematic packages that are tailored to the needs and budget of marketers. The Linkhouse panel also provides advanced analytical tools that allow you to track and evaluate the effects of campaigns and compare them with other marketing channels.

NativeHash

NativeHash is an innovative platform for influencer marketing campaigns supported by artificial intelligence. It allows you to run personalized campaigns on various social media channels. The system is based on automation and intelligent recommendation mechanisms. It updates itself and learns user behavior on an ongoing basis. Artificial intelligence algorithms precisely match the influencer to the brand archetype: they compare different profiles with similar parameters, select them and create a list of influencers matched to the brand’s target group. NativeHash not only allows for advanced targeting and automation of influencer marketing campaigns, but also provides access to the influencer search engine (subscription option) and the ability to run CPC campaigns with the participation of influencers.

The solutions proposed by NativeHash allow you to save time and simplify the process of conducting influencer marketing campaigns. The traditional process is difficult, long and monotonous. It begins with defining the target group, followed by many hours of tedious research of influencers, who are opinion leaders in a given target group, and manual data analysis. During the analysis, both quantitative factors (number of followers, engagement) and qualitative factors, e.g. the tone of the influencer’s statement, should be taken into account. These types of “soft” criteria are difficult to determine during manual analysis. NativeHash, thanks to the applied solution, simplifies this process as much as possible.

With NativeHash you may:

Run personalized multi-platform campaigns with the most creative online influencers and creators.
Use the intelligent campaign creator and optimize your activities. Define the creative concept, set the detailed goals of the campaign and the right target group, measure the effects of the campaign and download detailed reports.
Use the influencer search engine, which allows you to find interesting profiles of creators and check their offers without having to set up a campaign. The search engine identifies influencers due to such parameters as e.g. age, gender, category or location.
Join the unique community of online creators of the young generation. Connect brands with unique audiences and integrate enthusiasts.
Use innovative artificial intelligence algorithms and machine learning technologies. Deliver an intuitive influencer marketing platform that updates and learns user behavior in real time.

Newspoint

Newspoint – a platform for media monitoring and influencer analytics. It allows you to search and analyze mentions of the brand and industry, assess opinions and moods, analyze and mapping influencers, measure the effectiveness of marketing and PR activities.

Newspoint offers:

A wide range of sources from various channels, advanced data analysis technology, flexible and intuitive user experience, affordable price and free trial period.
Influencer mapping – searching for and analyzing influential people who publish texts on a given topic.
Checking the reach, tone, gender and age of influencers, as well as comparing them with the competition.
Opinion leaders survey that combines elements of quantitative and qualitative analysis and social media audit. This allows you to establish a direct relations with matched influencers for your brand.

Media audit offered by Newspoint is a professional and advanced service that helps marketers monitor, analyze and optimize their media activities. Detailed information on the advanced solutions we have introduced for mapping influencers is included in the report “Influencer marketing” prepared by Newspoint specialists.

Reach a Blogger

REACHaBLOGGER – a platform that facilitates cooperation between advertisers and creators. It has a rich catalog of offers from bloggers, influencers, YouTubers. In addition, it offers tools to easily purchase advertising publications by price or reach. It also allows advertisers to post job advertisements for which creators can easily apply directly on the platform.

Reach a Blogger allows you to::

Search and connect with influencers and bloggers from various thematic categories such as fashion, beauty, lifestyle, sports, cuisine, travel and many more.
Browse and buy offers from influencers and bloggers on various social platforms, such as Instagram, Facebook, YouTube, TikTok or web blogs.
Manage and implement cooperation with influencers and bloggers using an intuitive customer panel.
Monitor and report the effects of cooperation with influencers and bloggers based on data on reach, engagement, interactions and conversions.
Take advantage of attractive financial terms and secure payment for the services of influencers and bloggers.

On the platform, there are over 7,800 offers of creators available online: influencers and bloggers, i.e. people running web blogs, profiles on Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn, Pinterest and of course YouTube, Twitch, as well as many podcasts. There are influencers with long history and great achievements, as well as beginners. 19,000 paid advertising collaborations have been completed with REACHaBLOGGER. They have over 16,000 registered advertisers. The platform has been operating since 2014 and is developing dynamically.

With REACHaBLOGGER you can easily and quickly find a creator to support your promotional activities. After registering, you will see on what financial terms individual Influencers can cooperate with you. You will discover the prices of publications on specific blogs and profiles and their reach. You can also post a paid job that influencers will apply for.

On REACHaBLOGGER, you can publish your offer, which will be added to the list of other offers. You can also regularly view current orders from advertisers and apply for them. Know that only some advertisers publish their jobs. Others simply choose from the Influencer offers catalogue.

Snapstars

Snapstars – an influencer marketing platform offering carefully selected influencers from among several thousand of the best and aspiring creators, thanks to which advertising campaigns will become effective and bring the expected results. Snapstars’ team of influencer marketing experts assures customers that CPM (Cost Per Thousand) is consistent and transparent, and the effectiveness of campaigns is measurable and in line with expectations.

With Snapstars, you can reach a wide audience, build trust and loyalty, and increase sales. Snapstars allows you to:

Search and select influencers from a database of over 3,000 profiles from various thematic categories and reach.
Plan and manage integrated marketing activities on various social platforms, such as snaps, stories, posts and live.
Send briefs and wait for the influencers’ response, who can accept or reject the cooperation proposal.
Monitor statistics and measure the effects of campaigns based on data that includes information about reach, engagement, interactions and conversions.

TweetDeck

TweetDeck – the tool gives you the opportunity to professionally search for influencers operating on Twitter, thanks to which you can easily find any person related to your business activity.

With TweetDeck you may:

Create and customize a dashboard with columns displaying various Twitter content such as: Tweets, Notifications, News, Lists, Searches, Trends, and more.
Add and switch between multiple Twitter accounts without having to log in again.
Schedule and post tweets at any time you choose.
Create and share tweets with attached photos, GIFs, videos or polls.
Track and filter Twitter content by: keywords, hashtags, user target groups, location or language.
Mark tweets as read or unread and bookmark them.
Receive notifications about new tweets, messages or activity on your account.

WhitePress

WhitePress is a platform that supports content marketing and influencer marketing activities. It gives you access to over 60,000 websites from various categories and channels in 27 languages and countries where you can publish content that promotes your brand.

How to increase brand visibility and recognition thanks to WhitePress?

Search and analyze influencers from different channels and categories and track their activities and engagement.
Create and order text and graphic content from professional journalists and graphic designers from the WhitePress database.
Receive help in managing content marketing and influencer marketing campaigns as well as payments for publications.

Thanks to WhitePress® you can collaborate with bloggers and vloggers in an effective and convenient way, using one of 3 options:

Influencer search engine – which thanks to extensive filters allows you to quickly find interesting creators and check their offers. What’s more, WhitePress® will provide you with a comprehensive report on each of the 12,000 profiles. It presents information to help you check engagement on influencer channels, and for blogs – a set of SEO indicators.
Free Ads Zone – allowing you to obtain offers from influencers registered in WhitePress®. An interactive announcement form (brief) allows you to specify expectations towards creators. Interested influencers send a personalized offer with price and contact details.
Comprehensive agency service – which will help in the efficient and effective conduct of the campaign. Starting from selecting influencers, taking into account their analytics, credibility and commitment, through implementation, and ending with reporting.

Discover the best influencer marketing tools that give you an advantage in the global market:

AspireIQ

AspireIQ is a smart social platform that gives advice. AspireIQ’s database contains over 6 million influencers across various social networks, so you are free to choose between these people.

See what AspireIQ can do for you with its features:

It will help you discover the best influencers using an advanced recommendation engine that filters influencers by criteria such as keywords, audience demographics, metrics or brand fit.
It will provide access to automate communication with hundreds of influencers on one cohesive dashboard that allows you to create and customize campaigns, send briefs and contracts, and track progress and tasks.
Effectively measure campaign performance with comprehensive tools and reports that show ROI based on media earned value calculations and the performance of each campaign.
It will help in creating and sharing content with influencers on various social channels, such as Instagram, YouTube, TikTok or blogs that increase reach, engagement and sales.
It will secure payment methods for influencers’ services and guarantee the quality of the order.

In addition, AspireIQ offers a FIND NEW INFLUENCERS feature that allows you to discover new
creators to collaborate with. With this feature you can:

Receive hundreds of requests from creators each week from the Creator Marketplace.
Search, compare and interact with millions of creators from TikTok, Meta, YouTube and more with our search engine.
Engage brand fans who mention you online with social listening tools.
Find influencers to work with e-commerce integrations.

The FIND NEW INFLUENCERS function will help you easily and quickly find the right creators to achieve your marketing goals and build business relationships with them.

Backlinko

Backlinko is a link building platform that offers guides, courses and training in the field of link building and SEO. Backlinko helps in creating effective and efficient link building strategies that improve the visibility and positioning of a website in search results. Backlinko also teaches you how to create valuable content that attracts recipients.

Here are some of the most important features of Backlinko:

Access to exclusive guides and case studies in the field of link building and SEO, which show proven methods and techniques of building links and optimizing a website.
Opportunity to sign up for a free newsletter that provides up-to-date information and research on link building and SEO as well as practical tips and advice.
Opportunity to purchase paid courses and training in the field of link building and SEO, which are conducted by experienced experts and practitioners. Courses and trainings cover topics such as keyword research, content creation, outreach, competitor analysis and website auditing.
Opportunity to take advantage of an individual or group consultation with the founder of Backlinko – Brian Dean – who is considered one of the best link building and SEO specialists in the world.

Moreover, what is unique about Backlinko is that it is not a typical link building platform that offers tools or services to automate or outsource the link building process. Instead, Backlinko focuses on educating and learning marketers how to independently create effective link building and SEO strategies that bring real results.

BuzzGuru

BuzzGuru is an influencer marketing platform that enables marketers to manage their entire cycle of influencer campaigns in one place. It is a perfect combination of functions and tools for preparing, implementing and evaluating campaigns with creators. One of the features that BuzzGuru offers is the analysis of influencers and the influencer marketing market. With BuzzGuru you can access valuable information regarding your competitors, market details with click-through metrics, app installs, revenue and insights into ad performance. You can also search and compare influencers from over 27 million creators across YouTube, TikTok, Meta and Instagram. It offers integrations with e- commerce platforms to find influencers to work with.

BuzzGuru is a unique platform for discovering and analyzing influencers from the gaming, mobile and cryptocurrency industries.

BuzzGuru will provide you with tools such as:

Influencer search and identification: access to over 27 million influencers across channels and categories, and the ability to search for influencers by games, apps and websites they mention on their profiles.
Influencer data and strategy analytics: access to detailed data on the activity and engagement of influencers on various channels and the ability to analyze their marketing strategies and budgets.
Ability to establish and maintain contact with influencers and create and monitor advertising campaigns.
Comparison of results and competition: the ability to compare your own results to industry standards and competition. You may analyze trends and best practices in influencer marketing.
Possibility to integrate with many tools and platforms such as YouTube, Instagram, Twitch, TikTok, Shopify, WooCommerce, Klaviyo, Zapier and others to facilitate data and process management.

Captiv8

Captiv8 – an influencer management solution that helps brands on a global scale find the best content creators and build lasting relations. Captiv8 combines the art of building relationships with the science of innovative data analytics to enable performance-based partnerships. It also offers integration with e-commerce, CRM and social media platforms to facilitate the sale, discovery and amplification of influencer content.

Here’s what sets Captiv8 apart from other platforms:

It enables the use of the latest technologies, such as artificial intelligence and machine learning, to provide up-to-date data on influencers, their content, audience and campaign effects.
It gives a complete picture of the influencers’ audience, not only in terms of demographics, but also psychologically. You can find out what their interests, personality, preferences or lifestyles are. In this way, you can adjust your offer to their needs and expectations.
It facilitates the creation and sharing of creative briefs for influencers that contain all the necessary information and guidelines regarding content, hashtags and terms.
It enables integration with e-commerce and analytics platforms, such as Shopify, Google Analytics or Facebook Pixel, which allow you to track conversions and sales generated by influencers. It will enable you to measure the ROI and effectiveness of your campaigns.
It also provides legal and tax support for advertisers and influencers as part of the Captiv8+ service. This allows you to focus on your business and be sure that all formalities are taken care of.

Captiv8 is a platform that not only connects you with influencers and content creators, but also supports you at every stage of cooperation. Thanks to the platform, you can build authentic and long-term relationships with influencers and audiences.

Creator.co

Creator.co – a creator-centric platform that helps brands and agencies build long-term relationships with creators. It offers a wide range of cooperation opportunities, from paid campaigns to giveaways and affiliate programs. Creators can apply to campaigns that interest them and track their progress. Brands can discover and engage with creators who align with their goals and values. The platform facilitates campaign management, measurement of effects and payments. With Creator.co you can grow your community and build credibility for your brand.

Here are some of the unique features that Creator.co has:

Allowing influencers and content creators to make their own websites that showcase their portfolios, statistics and collaboration offers.
Connecting influencers and content creators with brands and agencies that are looking for the right partners to implement marketing campaigns.
Providing tools for negotiating terms of cooperation, managing projects and payments, and tracking campaign effects.
Offering a loyalty program for influencers and content creators that rewards them for their activity on the platform and allows them to exchange points for prizes.
Providing education and inspiration to influencers and content creators through a blog, podcast, newsletter and online community.

Crowdfire

Crowdfire – is a kind of social media page analyzer. The tool is also very useful for finding influencers on Instagram. It allows you to track people related to your industry, as well as analyze the profile of each of them.

Crowdfire is a reliable helper – a marketing application that will help you find and plan content that will interest your audience. With Crowdfire you can manage all your social accounts from one place and grow online every day.

Here are the features that Crowdfire offers:

It automatically finds articles and images for you that are related to your topics of interest and allows you to easily share them on all your social profiles to keep your timelines full of life and value.
It tracks updates on your website, blog or online store and helps you create quick, valuable posts for every new item in your offer that you can share with your fans on all your social media profiles.
It allows you to schedule all your posts in advance and publish them automatically at the most efficient times of the day or at times you choose, saving you a lot of time and effort.

Doubleverify

Doubleverify comprehensively measures digital content branding for advertisers, as well as identifying the most effective content for their campaigns. Provides advertisers with brand- appropriate targeting solutions as opposed to simply monitoring for exposure to inappropriate content. Their technology, data expertise and proprietary analytics are specifically developed to serve the needs of the world’s largest digital video platform – YouTube – and can be extended to all video content on the internet. Since 2020, it has been working with the TikTok platform to ensure the security and verification of content offered by advertisers. It is a solution that tests the authenticity of companies and creators.

Features that Doubleverify specializes in:

It provides online media verification and campaign performance solutions for marketers, agencies, ad networks, demand platforms, exchanges and digital publishers who want to ensure a high-quality advertising environment, campaign transparency and compliance, and performance optimization.
It provides advertisers with unbiased analytics to help them improve the effectiveness, quality and ROI of their digital advertising. It also helps detect and prevent ad fraud, avoid unwanted content and contexts, and improve audience visibility and engagement.
It works with global advertisers as well as leading social media platforms and publishers. It offers its clients access to advanced technologies, data and expertise that help them make better business decisions and achieve better results.

Grapevine

Grapevine – a meeting place for content creators and brands who want to collaborate and monetize their creativity. Grapevine helps creators find the right offerings from brands that match their style and interests. Brands can discover and connect with creators who have a loyal and engaged audience. It makes it easy to manage campaigns, track results and payments. With Grapevine, you can grow your community and build authentic relationships with influencers.

Here are the best of GrapeVine’s features:

It allows you to use advanced search features to find the best creators on YouTube and Instagram that match your niche and goals. You can also engage with over 40,000 creators on the Grapevine network and communicate with them via the real-time messaging center. You can also send direct offers, negotiate fees and manage payments all on one platform.
Allows you to create and manage campaigns with a campaign management tool that makes it easy to track deliverability and results. You can send better briefs to creators with detailed offers and instructions on how to deliver content, exposure or sales for your brand.
Makes it easy to screen your content for brand safety with a simple feedback and approval system. You can measure the performance of your campaigns in real time with live and accurate data on reach, impressions, engagement, clicks and sales conversions.
Makes it easy to scale your content with Grapevine programmatic advertising services. You can publish the best quality content on Facebook, Instagram and YouTube with the help of automatic advertising.

Grin

Grin – is the world’s first creator management platform, turning brands into household names through the power of authentic content creator relationships. Grin helps brands find, engage and maintain partnerships with creators who align with their goals and values. It makes it easy to manage campaigns, track results and payments. With Grin, you can grow your community and build credibility for your brand.

Grin gives marketers a lot of influencer marketing opportunities. Here are the most interesting of the functions that it can use:

Gives you the ability to use a best-in-class browser plug-in. It also allows you to browse landing pages aimed at creators and search for simple tools to import your contact list to find the right partners faster.
It offers to communicate with creators, send them products, share affiliate codes and content. You can also receive notifications when posts are published.
You can perform metrics analysis at the individual and campaign level.
Track and attribute sales, revenue, costs and return on investment, and create reports.

Heepsy

Heepsy – an influencer marketing platform that offers access to millions of influencers on Instagram, YouTube, TikTok and Twitch. It allows you to filter influencers by category, location, engagement, demographics and cost of cooperation. It also provides advanced reports, including an analysis of the authenticity and quality of cooperation with brands. It helps in organizing influencer lists, exporting data and making contact. The platform stands out from the rest with its global reach and capabilities for various social channels.

The most useful features of Heepsy for marketers:

Search for creators by category, location, engagement, audience, and more.
Analyze creator profiles for demographics, authenticity, cost, and brand partnerships.
Create, organize and manage creator lists, export data and connect.

In addition, Heepsy offers unique features that allow you to easily search, analyze and engage with
creators on Instagram, YouTube, TikTok and Twitch. Here is a list of the top five Heepsy features:

A global creator search engine with over 11 million profiles. Heepsy lets you find creators with over 5,000 followers across platforms. You can search by category, location, engagement, audience, and other filters to match creators to your campaign.
Analysis of audience demographics and authenticity. Heepsy provides advanced reports on each creator, including their audience and authenticity. You can check your audience’s age, gender, location, and interests to make sure you’re reaching the right people. You can also avoid creators with suspicious or unreliable followers and track their follower growth and engagement.
Estimation of cost and cooperation with brands. Heepsy helps you budget your influencer campaign by showing you the estimated cost of collaborating with each creator. You can also see what brands the creators have worked with before and what the effects of their promotion were.
Create lists and export data. Heepsy makes it easy to organize and manage selected creators by allowing you to create lists and export data. You can save your favorite profiles in lists and download them in Excel or PDF format. This way you have all the information about the creators in one place and you can easily share it with others.
Contacting the creators. Heepsy allows you to connect with creators via email or directly on the platform. You can send cooperation proposals, negotiate terms and track the status of talks. The Heepsy platform helps you build relationships with creators and run successful influencer campaigns.

Humanz

Humanz – a truly 360º influencer marketing platform powered by its own AI that maximizes ROI in advertising and social commerce by leveraging the power of motivated creators at scale. It helps brands find, evaluate and recruit influencers from various social channels. It also provides full transparency and control over campaigns, allowing you to track results, analyze data and optimize your strategy. Thanks to this platform, you can save time and money by taking advantage of the experience and knowledge of influencer marketing experts.

Possibilities offered by Humanz:

Creator search and verification: You can use the powerful Humanz search engine to find and check any creator on the most popular social networks such as Instagram, YouTube or TikTok. You can search by category, keywords, location, reach, engagement, cost, or other criteria. You can also invite creators to collaborate or browse offers from creators in the Humanz open marketplace. Humanz also analyzes the quality and authenticity of each creator’s audience to avoid scams and ensure the best ROI.
Predict results and avoid fraud: Before you decide to work with a creator, you can check how many of their users are real, active and likely to see their content or buy your products. Humanz’s own AI analyzes the strength and foundation of the connection between each creator and their real-life followers to predict their expected impact and performance in specific categories.
Track real-time performance data: You can understand the performance of your influencer marketing spend with the Humanz funnel, from actual reach, views, engagement, clicks and sales conversions to CPM, CPE, CPV and CPA metrics, all in real time and with full audit capabilities. You can build your own benchmarks over time by combining campaign reports and comparing them with the rest of the market.
Perfect influencer campaign management: You can send better briefs to creators with detailed but clear offers and instructions on how to deliver feedback, content, exposure or sales for your business. You can also check content for brand safety with a simple feedback and approval system to see what content creators plan to publish and the context in which it will appear. You can measure results in real time with live and accurate data on reach, impressions, engagement, traffic and conversions according to IAB standards.

HypeAuditor

Hype Auditor – a tool that first collects general information about each influencer from various sources, and then analyzes it based on its algorithms and results. One of the advantages of HypeAuditor is that it only shows real likes and followers and also has the power to detect fake likes.

Features that HypeAuditor offers:

Creator discovery & analytics: Enjoy the creator discovery tool, which provides the largest database of over 69 million creators across Instagram, YouTube, TikTok, Twitter and Twitch. Search by category, keywords, location, reach, engagement, cost or more. You can also check the quality and authenticity of each creator’s audience with advanced analytics reports that detect fake followers and predict the creator’s expected impact and performance in specific categories.
Campaign management and monitoring: Create and manage your creator campaigns with a campaign management tool that automates many tasks and makes it easy to communicate with creators. You can send better briefs to creators with detailed offers and instructions on how to deliver content, exposure or sales for your business. You can also check your content for brand safety with a simple review and approval system. In addition, the platform provides a real-time campaign performance measurement using data on reach, impressions, engagement, clicks and sales conversions.
Market and competitor analysis: Track influencer trends and rankings across platforms and categories. You can explore the influencer marketing landscape and evaluate your competitors’ activities with a market analysis tool.

Hypetrain

Hypetrain is a full-cycle platform designed to help any-size agencies, brands, media companies and freelancers launch and execute their influencer marketing campaigns.

Hypetrain can help you with different questions:

Now you can create one collaborative workspace for all teammates. No more data loss and “copy-pasting” style of communication
Hypetrain gives advanced and the most updated analytics of Instagram influencers as well as to YouTube and TikTok ones.
You can chat with influencers and receive replies directly on the platform. You can choose whether to send a single email to a creator or set up mass messaging with personalization tags in a few clicks. No more switching between Google Sheets and your inbox.
More advanced filters while discovering creators to pick your perfect-match influencers in just a few clicks.
Manage own in-built CRM of persons that work on the creator side. You can manually add contacts for a particular channel, attach several emails or phone numbers to the influencer’s profile, and link contact to other channels. All the contacts are automatically saved”.

Iconosquare

Iconosquare – a service that allows access to many social media profiles within one platform. They specialize in such activities as: analytics, reporting, publishing, creating cooperation, adjusting content to the target group.

Three features that can be useful to you in influencer marketing:

Listening. Iconosquare allows you to listen to your audience, spy on your competitors and monitor your brand. You can follow keywords, hashtags and usernames on Instagram and Twitter and get notified of new mentions. You can also analyze sentiment and trends among your followers and potential influencers.
Conversations. Iconosquare lets you identify unread comments or mentions and respond to
them easily. You can manage all conversations from different platforms in one place and
export them to reports. You can also connect with influencers and build relationships with
them via private messaging.
Reporting. Iconosquare allows you to export data and statistics from various platforms for personalized reports. You can create reports in PDF or PPTX format and share them with your clients or teammates. You can also track the results of your influencer campaign and compare them with other marketing channels.

imai

Imai – an influencer marketing platform that uses artificial intelligence to search, analyze and manage influencers on Instagram, YouTube and TikTok. The platform allows you to create and monitor influencer marketing campaigns, as well as to optimize your budget and return on investment. The platform also offers tools for creating content and collaborating with influencers.

Imai has five unique features:

Mobile app for influencers. Imai allows influencers to receive campaign suggestions from brands and accept them using a mobile application. Influencers can also create content for brands and share it on their social profiles using the application.
Influencer campaign management platform. Imai allows brands and agencies to plan, execute and measure influencer campaigns across platforms. Brands can search and filter influencers by category, location, engagement, audience, and more. They can also track campaign performance through reports and analytics.
User Content Generation (UGC) platform. Imai allows brands to use content created by influencers to increase engagement and sales. Brands can integrate content with their own communication channels and paid media. They can also use the Imai Stories tool, which allows you to create interactive stories with influencer content on a website or mobile app.
Content amplification platform. Imai allows brands to increase the reach and visibility of influencer-created content with the Imai Boost tool. Brands can promote content on Instagram and Facebook as native ads that look like organic posts. They can also track amplification results with reports and analytics.
Cryptocurrency payment platform. Imai allows brands and influencers to use the cryptocurrency Imai Coin as a form of payment for influencer campaigns. Brands can buy Imai Coin with credit or debit cards or exchange it for other cryptocurrencies. Influencers can receive Imai Coin as compensation for their content and spend it on various products and services in the Imai Pay With Fame app.

Impact

Impact.com – an ecosystem of services related to influencer marketing. Thanks to it, brands can automate and scale any type of partnership, including affiliate, influencer, business, mobile, publishing and more. Impact.com also offers advanced analytics, contracts and payments, protection and monitoring, optimization and reporting. Brands can use the platform to discover and recruit new partners from millions of profiles around the world and build lasting relationships with them.

Impact.com gives you the opportunity to:

Quickly discover and recruit the right influencers. Benefit from a global network of influencers who will gladly join your campaign. Use influencer data to hyper-target your recruiting efforts and launch your campaigns quickly.
Keep contacts to influencers in one place. Quickly build and leverage influencer relationships with a purpose-built influencer relationship management system. Use custom fields to track your campaign and store unique partner data.
Launch campaigns faster with simplified influencer setup. Manage and negotiate the terms of cooperation with influencers with simple workflows that define the scope of work, terms of remuneration and terms of use of content generated by influencers.
Track and report key success indicators. Log every success metric for a complete picture of campaign or program performance. Integrate performance tracking – from awareness and consideration to conversion. Use the summary report to share your success by showing how influencer marketing is contributing to your business goals.
Access to reuse content created by influencers – all available in one place. You can find Influencer Generated Content (IGC) in Media Vault. The content library has additional tools for hashtags and social listening.

inBeat

inBeat – an influencer management app that helps brands on a global scale find the best content creators and build lasting relationships with them. inBeat offers advanced tools for finding and filtering influencers based on location, category, demographics and engagement. It also allows brands to track campaign performance and generate reports from within the app.

inBeat is not just an influencer marketing platform that helps brands and agencies find, analyze and connect with creators on Instagram, YouTube, TikTok and Twitch. It is also a platform that offers three unique features that make influencer marketing simpler, cheaper and more effective.

Here are three inBeat features every marketer should use for influencer marketing:

Creator database with over 11 million profiles. inBeat allows you to search and filter creators by category, location, engagement, audience and more. Find creators with over 5,000 followers across platforms and check out their stats and analytics. Compared to other platforms like Heepsy or Upfluence, inBeat offers more search options and more creators.
User Content Generation (UGC) platform. inBeat helps you not only find creators, but also commission them to create high-quality content for your brand. Connect with creators via email or directly on the platform and propose cooperation to them. Then you can get hundreds of content to use on your social media, website or pay media.
Integration with e-commerce and social media. The platform allows you to not only generate user content, but also use it to increase sales and engagement. You can integrate content with your e-commerce site and social media to show opinions and recommendations from real people and track the results of your influencer campaign with reports and dashboards.

Infludata

Infludata – an influencer marketing platform that helps brands find and engage with influencers on Instagram. The platform analyzes over 10 million influencer profiles and allows you to filter them by category, location, language, reach and engagement. It also allows you to track campaign results and compare them with the competition.

Infludata is a powerful search engine combined with an analytics tool that allows you to find content creators, brands and influencers on Instagram, TikTok and YouTube Shorts and analyze their value to your brand.

With Infludata you can:

Search for content creators, brands and influencers using any keywords, hashtags or mentions. Filter results by multiple parameters such as location, number of followers, engagement, category, language, and more.
Analyze over 50 metrics for each content creator, brand or influencer. You can check their performance stats like views, likes, comments and shares. Get details about their audience like country, gender, age group and more.
Compare different content creators, brands or influencers with each other. Check out their similarities and differences in terms of performance and audience stats.
Organize and gather your favorite content creators, brands or influencers in collections. Create private or public collections and decide who can view and edit them. You can also share your collections with other users or export them to a CSV file.
Track your campaigns with content creators, brands or influencers. You can get a complete overview of content creator posts and stories from the moment you start tracking them and adding them to one or more campaigns. You can also get notifications about new posts or stories.

Influence.com

influence.com – the tool helps users to communicate with influencers, as well as establish wider and longer relationships with them. The site has over 250,000 users.

Here are the most interesting options that influence.com offers:

Creator Profile: Each creator can create their own professional profile that shows their work, statistics, niche and collaboration preferences. A creator profile is like an influencer resume and can be used to promote yourself to brands and other creators.
Creator Communities: influence.co allows creators to join and create communities with other creators, fans and brands they work with. Creator communities are a place to share knowledge, inspiration and support.
Brand Campaigns: Brands can create campaigns on influencer.co and invite relevant influencers to join them. Brands can also view creator profiles and send them direct invitations to collaborate.
Monetize Influence: Influence.co offers several ways for creators to earn money. Creators can receive tips from fans, charge for access to their communities, or participate in paid brand campaigns.
Search and Organize: influence.co allows you to search and filter influencers by various criteria such as location, niche, reach, engagement and price. Brands can also organize influencers that you’ve found into lists and track their progress through campaigns.

InfluSoft

InfluSoft – the latest platform designed to make life easier for marketers, coming directly from an influencer marketing agency. InfluSoft helps brands find, evaluate and recruit influencers from various social channels. It provides full transparency and control over campaigns, allowing you to track results, analyze data and optimize your strategy. Thanks to InfluSoft, you can save time and money by taking advantage of the experience and knowledge of influencer marketing experts.

The most useful features that InfluSoft offers:

Search and selection: Allows you to find and select influencers that match your brand and goals through advanced search and filtering. You can also use ready-made lists of influencers.
Management and communication: Allows you to manage all aspects of your influencer campaign in one place. You can create briefs, negotiate terms, send messages, approve content and pay influencers.
Monitoring and analysis: Makes it easy to monitor and analyze the results of influencer campaigns in real time. You can track reach, engagement, conversions and ROI. You can also compare results across platforms, influencers and campaigns.
Reporting and Optimization: Makes it easy to create professional reports on influencer campaigns in seconds.

Klear

Klear – a powerful and easy-to-use influencer marketing platform that meets even the most advanced needs in a stunning and intelligent way. It helps brands and agencies build, scale and measure successful influencer marketing programs. Klear is able to match brands with the creators most relevant to their audience across all leading social networks. What’s more, the Klear Influencer Score allows you to identify users with the highest level of influence. Powered by Klear’s sophisticated AI algorithm, it analyzes dozens of metrics to generate a score between 0-100 that quantifies user impact. In addition, Klear offers services such as: relationship management, activating influencers, measuring campaigns.

Klear will help your brand in:

Finding the perfect influencers for your brand and goals: klear allows you to discover and choose influencers from over 60,000 categories and 200 countries. You can also preview their content, style and previous campaigns, check their engagement, audience and influence, and compare them with other influencers. Klear helps you find influencers that fit your niche, values and budget.
Making management and communication with influencers easier: Klear lets you manage all aspects of your influencer campaigns in one place. You can create briefs, negotiate terms, send messages, approve content and pay influencers. You can also collaborate with other team members and clients on the Klear platform. Klear helps you maintain a good relationship with influencers and provide them with clear expectations and support.
Monitoring and measuring the results of campaigns with influencers in real time: you can track reach, engagement, conversions and ROI. You can also create professional campaign reports in seconds. Klear helps you evaluate the effectiveness of your campaigns and optimize your activities.

LTK

LTK – a platform designed for content creators and brand managers that helps publishers earn money from their content. LTK offers tools to create, distribute and track shopping links and collections on various social media channels. Creators can also have their own store on the LTK app, where they can reach over 300,000 active buyers. Brands can use a network of over 200,000 creators and over 5,000 partners to increase their visibility and sales. With LTK, you can grow your community and build credibility for your brand.

With LTK you can:

Benefit from access to over 200,000 fashion and lifestyle influencers who create authentic and inspiring shopping content for their audience.
Get detailed metrics on influencers’ reach, views, and engagement across channels, and analyze their marketing strategies and collaborations with brands.
Automate payments for campaigns with influencers and manage them using an intuitive control panel.
Compare your own results to industry standards and competition. Analyze trends or best practices in fashion and lifestyle influencer marketing.
Integrate LTK with multiple tools and platforms such as Google Analytics, Salesforce, Shopify, Mailchimp, and more to help you manage your data and processes.
Enjoy the world’s largest contextual shopping app that allows you to buy products from content created by influencers.

Linqia

Linqia – an influencer marketing platform that helps you create valuable promotional content. With this app, you can discover influencers who fit your brand and goals. You can also track and evaluate the effectiveness of your campaigns thanks to advanced analytics tools. Linqia makes it easy to calculate ROI in influencer marketing and provides valuable tips and advice on the field.

Linqia will help you with:

Finding the best influencers for your brand and goals: Linqia allows you to search and select influencers from over 50 categories and 30 countries. You can also use ready-made lists of influencers created by Linqia experts.
Managing and communicating with influencers in a simple way: Linqia allows you to manage all stages of your influencer campaign in one place. You can create briefs, send messages, accept content and pay influencers. You can also collaborate with other team members and clients on the Linqia platform. It also helps to maintain a good relationship with influencers and provide them with clear expectations and support.
Monitoring and measuring the results of campaigns with influencers in real time. You can track reach, engagement, conversions and ROI.
Achieving a guaranteed return on investment: Linqia is the only influencer marketing platform that offers a guaranteed ROI for businesses. Linqia uses a performance-based pricing model, meaning you only pay for consumers who have formed an emotional connection with your brand and have taken some action as a result of your campaign.

Mavrck

Mavrck – an influencer management system that helps brands on a global scale find the best content creators and build lasting relationships with them. It provides comprehensive relationship management, process automation and performance measurement for integrated marketing programs based on influencers, ambassadors, referrals and loyalty.

Mavrck’s best features for your business:

Finding and activating the right influencers to create authentic brand content across all social platforms.
Boost sales and attract new customers with codes and referral programs.
Increasing trust and shortening the purchasing cycle by generating ratings and opinions from influencers and ambassadors.
Create your own employee ambassador or promotion program to increase loyalty and engagement.
Conducting market research, product development, or testing campaign ideas with surveys and newsgroups with influencers.
Outsource content creation to influencers, creators and followers as an extension of your studio and production teams.
Automate relationship management, workflow, and measurement for integrated influencer marketing, advocacy, referral, and loyalty programs across multiple stages of the customer journey and marketing functions.
Influencer fraud detection and assessment, brand security risks and performance predictions.

Moonio

Moonio – an influencer marketing platform that offers a comprehensive set of tools for brands and creators to connect and lead successful collaborations.

Moonio allows you to use features such as:

Landing campaigns for recruiting influencers. Create your campaign on Moonio and get in touch with creators who are interested in working with your brand. Moonio saves you the time and effort of finding and contacting influencers.
Discovering new creators on auto-pilot. Take advantage of the free search for influencers forever or receive daily offers from creators thanks to the Moonio marketplace. Don’t limit yourself to traditional search methods, but let influencers come to you.
Collaboration with fans of the brand and customers. Find out when creators engage with your brand on social media or identify influencers among your customer base. You can make contact with them and invite them to cooperate.
Collaboration management and measurement. Send collaboration invitations with one click, manage all your campaigns and collaborations with no training required, and track the performance of each collaboration with custom links.
Opinions about the brand that build trust for future recruitment. After cooperation, the creators can leave a review about your brand. Positive feedback builds trust for your brand among other influencers in the Moonio community, leading to more apps.

NinjaOutreach

NinjaOutreach – a powerful influencer marketing tool that allows you to find and contact influencers on Instagram and YouTube. You can filter millions of influencer profiles by niche, location, stats, and keywords, then send them personalized emails or Direct Messages on Instagram. NinjaOutreach also helps you manage and monitor your influencer marketing campaigns by tracking the history of conversations, opens, clicks and responses.

NinjaOutreach is the perfect solution for marketers, agencies and small businesses who want to leverage the potential of influencer marketing in their online strategy.

List of the best features of NinjaOutreach that make this platform stand out:

Quick and easy search for influencers on Instagram and YouTube with access to millions of profiles and their email addresses.
Advanced filters and sorting options to find the most relevant and engaged influencers for your brand.
Ability to create your own contact lists and tag influencers by category or campaign.
Automatically send personalized emails or DMs to influencers using ready-made templates or your own content.
An integrated CRM that helps you manage and monitor your influencer marketing campaigns from one place.
Analytics tools and reports that help you measure and optimize the effectiveness of your influencer marketing campaigns.
Ability to collaborate with other team members and share projects, contact lists and reports
Access to guides, webinars and technical support to help you get more out of NinjaOutreach.

#paid

#paid – an influencer management tool that helps brands on a global scale find the best content creators and build lasting relationships with them. #paid enables brands to use Handraise, a tool to automatically find influencers who are best suited to campaigns. It also allows brands to buy social media ads through influencer profiles, which yields better results than traditional advertising. #paid works with official Facebook and Instagram marketing partners.

#paid is a great platform that makes it easy to collaborate with content creators and influencers.

The #paid platform offers tools for:

Searching for creators who best fit the specifics of the campaign and would like to cooperate.
Monitoring the results of the campaign and the content of the creators at every stage of the sale.
Automatic generation of invoices and settlements with creators.
Make content with a content creator.
Analyze the individual impact of influencers on the campaign.

Popular Pays

Popular Pays – a site for content creators and brands that helps creators make money from their content. The platform connects creators with brands that want to commission original content for marketing purposes or license existing content from creators. Popular Pays also offers tools for project management, communication and payments between creators and brands.

The best features of the Popular Pays platform:

Discover influencers and creators from over 60,000 communities to collaborate with.
Connect and communicate with influencers and creators using Threads, a feature that lets you explore more than just profiles.
Collaborate with selected partners individually or on a large scale using campaign management tools.
Easily set goals, budget, schedule and content requirements.
Track progress and receive finished materials.
Building a content library and storing final activities in one place. Checking the performance of content as a whole or individually using statistics.

Post for Rent

Post for Rent – a smart and easy-to-use platform for creating and managing influencer campaigns. Brands can use Post for Rent to search and analyze influencer profiles based on advanced filters and statistics. They can also create briefs and contact influencers directly or through public campaigns that content creators can apply for. The platform also provides transparent pricing and payments, flexible reporting and administration options. It also has the ability to manage a team with different roles and permissions.

With Post for Rent you can take advantage of the following features:

Influencer marketing campaign creator. Plan and launch campaigns in minutes. Set goals, budget, schedule and content requirements. Choose influencers from those who apply for your campaign or contact them directly.
Search engine for influencers and creators. Browse over 90 million profiles and check their detailed analytics like engagement, credibility, interests, location and brand relevance.
Campaign management panel. Track progress and receive finished materials. Enjoy automatic payments and reports. Manage your team and permissions.
Full internal service. Create high-impact campaigns with guaranteed ROI.

Shopify Collabs

Shopify Collabs – a platform for content creators and brands that helps creators monetize their content by partnering with brands on Shopify. Creators can use Shopify Collabs to browse listings from brands that fit their style and niche. They can also negotiate terms of cooperation, track their performance and receive payments for their services. Brands can use Shopify Collabs to find and hire content creators who can create valuable content for their products and promote them on their social media channels.

With Shopify Collabs, you can take advantage of the following features:

Search engine for creators and influencers. Browse over a million profiles and check their detailed analytics like engagement, credibility, interests, location and brand relevance.
Campaign and content creator. Plan and launch campaigns in minutes. Set goals, budget, schedule and content requirements. Choose creators from those who apply for your campaign or contact them directly.
Campaign management panel. Track progress and receive finished materials. Enjoy automatic payments and reports. Manage your team and permissions.
Full internal service. Create high-impact campaigns with guaranteed ROI.

ShoutCard

ShoutCard – an influencer management platform that helps brands find and engage with content creators on Instagram. Brands can use ShoutCard to find influencers by category, location, number of followers, and more. They can also buy shoutouts, which are paid posts or stories from influencers that promote their products or services. ShoutCard also provides secure payments via escrow, automatic reporting and customer support.

It’s a platform that lets you buy ads from creators and influencers on Instagram, YouTube, TikTok, Facebook, and Twitter.

With ShoutCart you can take advantage of the following features:

Finding influencers from different categories, channels and demographics.
Buying shoutouts (profile tags) from influencers on Instagram, TikTok and YouTube.
Manage campaigns and track stats and results.
Paying in a safe way that guarantees the publication of content.
Collaborate with influencers to create custom video content.
Achieve greater reach and engagement of the target group.
Build brand awareness and customer loyalty.
Increase sales and conversions of products or services.
Benefit from professional customer service and technical support.

Social Auditor

Social Auditor – a tool for auditing accounts on Instagram and TikTok. It is used to verify the credibility of accounts. We check quality followers (community quality) and quality distribution charts (chance to reach recipients with an advertising message). We also verify the True Engagement Rate, i.e. the engagement rate calculated after rejecting interactions from suspicious accounts.

Check the authenticity and quality of any Instagram, TikTok or YouTube profile by analyzing followers, likes, comments and demographics.

With Social Auditor you can take advantage of the following features:

Search engine for creators and influencers. Search over 10 million profiles and see their detailed analytics like engagement, credibility, interests, location, and brand relevance.
Fan base analysis. Check the 100% fan base to detect and list all mass followers – accounts that follow this profile, but also over 1500 other profiles – not necessarily fake, but accounts that are unlikely to see your content.
Fan demographic analysis. Learn more about the gender, age, language, nationality and branding preferences of fans on a given profile.
Engagement analysis. Scan all likes and comments to detect any suspicious profiles, behaviors and activities, so you can distinguish genuine engagement from bot-generated fake interactions.

Social Cat

Social Cat – a platform that helps small brands and micro-influencers engage in dialogue and organize their relationships in one simple tool. Social Cat makes it easy to find and contact influencers who match the brand’s profile and goals. It also offers the ability to manage campaigns, track results, and receive feedback. It stands out from other platforms with its affordability and focus on small brands and micro-influencers.

With Social Cat you have access to the following features:

Search engine for micro-influencers and small brands. Browse over a million profiles and check their detailed analytics like engagement, credibility, interests, location and brand relevance.
Establishing cooperation. Choose micro-influencers and small brands that fit your niche and goals. Answer questions and start conversations. Organize your relationships in one simple platform.
Campaign creation. Plan and launch campaigns with micro-influencers and small brands. Set goals, budget, schedule and content requirements. Receive ready materials and check their quality.
Results tracking. Check the effectiveness and return on investment of your campaigns. Get reports and statistics for each campaign and individual ad. Find out which micro-influencer or small brand benefits you the most.

Tagger Media

Tagger Media – an influencer management platform that helps brands find the best content creators and build lasting relationships with them on a global scale. The platform offers advanced tools for searching, analyzing and contacting influencers from over 70 countries. Facilitates the planning, execution and measurement of campaigns by providing access to detailed data on reach, engagement and conversion. Thanks to the tool, you can discover new opportunities, create effective strategies and prove the value of your actions.

With many tools, Tagger Media helps you collaborate with the best influencers. Take advantage especially of:

Influencer databases: access to over a million influencers from different channels and categories.
Audience intelligence: access to detailed data about the influencers’ target groups, their behavior and preferences.
Selection Criteria: The ability to filter and search for influencers by various criteria such as reach, engagement, location, language and subject matter.
Contact and campaign management: the ability to add and export information about influencers to another system and automate the process of establishing and maintaining contact.
Monitoring and reporting: Access detailed reports on reach, views and content engagement across channels, and calculate influencer marketing return on investment.

TapInfluence

TapInfluence – an influencer marketing platform for locating influencers and initiating cooperation and co-creation with them, with search tools, calendars and task assignment functions. Tapinfluence is a website for influencers and content creators. Its workflow is based on four components –> Discover, i.e. providing brands with a comprehensive tool for finding influencers who have audiences that match their brand; Workflow, which covers all issues related to brands cooperating with influencers in the promotion of a specific product; Measure, which deals with measuring relevant KPIs for an influencer advertising campaign, including ROI; Amplify, i.e. distribution of content created by influencers for the needs of an advertising campaign.

Here are 10 ways TapInfluence will help your business achieve better results in influencer marketing:

Audience intelligence: access to detailed data about influencer target groups, their interests, preferences and demographics.
Advanced influencer profiles and an easy way to search of them: the ability to filter over 50,000 influencers by more than 35 criteria, such as age, gender, location, language and subject matter.
Influencer performance data: Track the cost per engagement (CPE) and return on investment (ROI) of each influencer in real time.
Program management: create campaigns with multiple tasks that can be tracked and monitored at the same time.
Scheduling and tracking: automate the process of publishing and disseminating content by influencers across channels.
Creation and review of the content: collaborate with influencers to create engaging content for the brand and approve it before publishing.
Benchmarks: compare your own program performance to industry standards and analyze engagement metrics to better understand the effectiveness of your influencer marketing campaigns.
Performance analytics: access detailed reports on content reach, views and engagement across channels.
ROI analytics: calculate the true value of each channel and determine your influencer marketing return on investment.
E-commerce and product tools: integration with e-commerce platforms and tools to send products or gifts to selected influencers.

Traackr

Traackr – an advanced influencer management platform that helps brands around the world discover, analyze and build lasting relationships with top content creators. Trackr provides the largest global influencer database, unique market metrics, and a team of experts to help you make the smartest business decisions. It allows you to optimize initiatives, measure effects and prove return on investment. Thanks to Trackr, you can implement even the most complex influencer marketing programs with ease and high efficiency.

Trackr is a data-driven influencer marketing platform. Here are the best features of this tool:

Influencer discovery and verification: access a global database of influencers across channels and categories, and check their authenticity, engagement, and brand relevance.
Influencer relationship management: ability to connect and maintain influencers, manage budgets and payments, and create groups and dedicated lists of influencers.
Campaign organization and management: create and monitor campaigns with multiple influencers, tasks and channels, and collaborate with teams and partners.
Measuring and analyzing results: access detailed reports on the reach, views and engagement of your content across channels, and calculate the ROI of your influencer marketing.
Benchmarking: the ability to compare your own results to industry standards and competition, and analyze trends and best practices in influencer marketing.

TrendHERO

TrendHERO – an advanced tool for discovering and analyzing influencers on Instagram. Its main functions are searching for influencers (a database with over 90 million accounts) and analyzing their statistics (including detecting fake followers and checking audience interests). TrendHERO also allows you to send messages to influencers and monitor the competition. It sets itself apart from other platforms with its thorough and quick analysis of account quality and audience authenticity.

See what TrendHERO can do for your influencer marketing campaign:

Search engine for creators and influencers. Discover and analyze creators and influencers according to your criteria. Check their engagement, credibility, interests, location and brand compliance.
Authenticity and quality checking. Verify each profile against fake followers, likes, comments and real demographics. Receive an Account Quality Score (AQS) that assesses the credibility and value of a given profile.
Comparison of creators and influencers. Compare up to 10 profiles at once by number of followers, engagement, demographics, interests and more. Find the best partner for your brand and campaign.
Monitoring of advertising and cooperation. See previous ads and collaborations of a given profile with other brands. Check the number of likes, comments and views. Find similar profiles to the given one.

Tribe Dynamics

Tribe Dynamics – influencer management software that helps brands on a global scale find the best content creators and build lasting relationships with them. Tribe Dynamics uses Earned Media Value (EMV) technology, which measures the value of organic buzz generated by influencers for brands. Tribe Dynamics also helps brands analyze trends, competition and optimize data-driven marketing strategies.

Thanks to the following tools you can measure and optimize your marketing strategy:

Calculation of Earned Media value. Take advantage of the ability to measure and compare the impact of content created by influencers on different channels using the proprietary Tribe Dynamics algorithm.
Discovering and analyzing influencers. Search and rate influencers from different categories and channels and track their activities and engagement.
Content filtration and organization. Sort and browse content created by influencers according to various criteria, such as: date, channel, brand, product or hashtag.
Benchmarking: compare your own results to industry and competitor standards and analyze influencer marketing trends and best practices.
Integrated campaign management system. Use the ability to create and monitor campaigns with influencers, manage budgets and payments, and collaborate with teams and partners.

Tubular

Tubular – an influencer marketing platform that enables marketers to gain actionable data about the entire social media video landscape. It is the perfect solution for medium to large brands that want to use the potential of video to increase reach, engagement and sales. One of the features that Tubular offers is the discovery of influencers based on the behavior and preferences of their viewers. With Tubular, you can find creators that fit your niche, purpose, and budget, and compare their performance across platforms. You can also discover influencers similar to those you already work with or follow. Tubular offers viewer shopping affiliation analysis that allows brands to reach influencers whose audience is interested in specific products or categories.

Here is a list of the best Tubular tools to help you achieve your goals:

Influencer data and strategy analytics: access detailed data on the reach, views and engagement of influencers across video channels and analyze their marketing strategies and collaborations with brands.
Contact and campaign management: connect and maintain influencers, create and monitor campaigns with influencers, tasks and channels, and automate payments.
Comparison of results and competition: the ability to compare your own results to industry standards and competitors, and analyze trends and best practices in video influencer marketing.
Integration with tools and platforms: the ability to integrate with many tools and platforms, such as Google Analytics, Salesforce, Shopify, Mailchimp, to facilitate data and process management.

Upfluence

Upfluence – a tool based on categories and keywords and special algorithms, thanks to which you can find the right influencer based on any category or word you want to enter into your own work system.

Here’s how Upfluence helps you build valuable relationships with influencers and brand ambassadors:

It provides access to over 4 million influencers from different channels and categories, and allows you to discover influencers among your own customers, subscribers and followers.
It makes it easier to establish and maintain contact with influencers, manage budgets and payments. It also makes it easy to create and monitor campaigns with multiple influencers, jobs, and channels.
It allows you to generate and track unique promotional codes for affiliate campaigns and send products to influencers using integrated e-commerce tools.
It provides detailed reports on content reach, views and engagement across channels and calculates influencer marketing return on investment.
It integrates with many tools and platforms such as Shopify, WooCommerce, Klaviyo, Zapier and more to help you manage your data and processes.

Latest

News